Agnes Westgate

Art Director // Designer Michigan

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I believe in a simple human principal in making brands memorable and approachable: be yourself. Brands, like people, should not beg for attention or credibility. If you build confident brands that stay true to themselves, strive to be unique, smart, kind and trustworthy, they will undeniably earn customer affection and loyalty. I've learned never to act like you know more than the client, because you don't. Rather, listen to them and work together to make their brand the rock star that it is.

In a world where borders are increasingly blurred by technology, I encourage simple but strong visual ideas that break through cultural barriers and advertising clutter.


concepting/branding print television outdoor digital experiential event concept/design product name development logo/identity creative writing